At Heart Wise Health LLC, co-founders Jocelyn Fronk and Tori Parkinson have built something more than a coaching practice — they've created a science-backed, relationship-driven wellness experience for people who want to move smarter, live longer, and thrive doing what they love.
Whether you're an endurance athlete chasing a personal best or someone looking to age with strength, vitality, and purpose, Jocelyn and Tori meet you exactly where you are and help you move forward with clarity, strategy, and heart.
Jocelyn’s path to wellness began with an insatiable curiosity for how the body performs — and how to help it perform better. As a certified Exercise Physiologist and Board-Certified Health & Wellness Coach, her background is rooted in elite-level performance science.
She’s trained under Olympic and world-class coaches, yet her passion lies in translating complex testing into practical guidance for everyday athletes, busy parents, and anyone ready to use movement as medicine.
Tori’s journey is grounded in the belief that health isn’t just physical — it’s environmental, emotional, and deeply personal. With her Master’s in Public Health and background in hospital systems and ergonomics, she brings a preventative mindset to coaching.
But her true drive comes from being an endurance athlete herself — having qualified for the Olympic marathon trials and learned firsthand how to push through limits, setbacks, and recovery.
What unites these two professionals is not just their education, but their real-life experience with setbacks, surgeries, rebuilding, and striving.
Jocelyn has worked with high-performance data used by Olympic athletes — VO2 max, lactate threshold, and more — but now applies it to help real people make every minute of movement count.
After major knee surgery, Tori rebuilt her running foundation from scratch and now helps others do the same with empathy and smart strategy.
What makes them different? Every program is customized. Every session is backed by data. Every client is treated as a whole person — lifestyle, stress, goals, history, and more.
Whether you're training for a marathon, recovering from an injury, or simply want to age well with strength and energy — Jocelyn and Tori are ready to guide you.
They support:
• Runners of all levels (5K–Marathon, ages 20–65+)
• Adults 45+ who want lifelong resilience
• Clients seeking VO2, lactate, mobility & strength testing
• Busy professionals and parents juggling real life
You don’t need to guess or go it alone. Jocelyn and Tori are ready to help you move with purpose, train with clarity, and live with vitality.
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