Helping everyday athletes and health-conscious individuals reach performance and longevity goals through evidence-based coaching and personalized wellness strategies.
At Heart Wise Health LLC, founders Jocelyn Fronk and Tori Parkinson combine deep expertise in physiology, public health, and coaching to offer science-backed services that improve both performance and long-term well-being. From elite-level fitness testing to personalized running and health coaching, their mission is to empower individuals to train smarter, age gracefully, and live fully. Whether you're chasing a marathon PR or reclaiming your strength after injury, Heart Wise Health brings world-class knowledge to your everyday routine — with heart.
Heart Wise Health specializes in helping adults—runners, professionals, parents—train smarter and live healthier using science-backed testing and coaching. The core problem they solve is the wasted effort people put into generic fitness advice that doesn’t match their physiology or life.
Using advanced testing (VO₂ max, lactate threshold, metabolic analysis), real-time coaching, and personalized programming, Jocelyn and Tori turn data into direction—giving each client a clear, efficient path to performance and long-term health. Their background in physiology and public health ensures every plan is rooted in evidence and made to last.
Not sure where to start? Reach out and let us help you discover your best path forward — schedule a free consultation today.
Empowering you with tailored coaching, deep testing insights, and real tools for lifelong performance and wellness. Here’s how we help you thrive.
Personalized Endurance Plans for All Distances and Ages
Whether it’s your first 5K or your fastest marathon, we design every plan with your body, lifestyle, and performance metrics in mind—plus support for injury recovery and sustainable progress.
Whole-Body Support for Strength, Longevity, and Wellness
For clients 45+, we guide strength, endurance, stress reduction, sleep quality, and sustainable lifestyle strategies so you stay strong and energized for decades to come.
Olympic-Caliber Metrics for Everyday Health Goals
Get precision insights with VO₂ max, lactate threshold, and metabolic testing—perfect for serious athletes or anyone who wants every workout to have a purpose.
Exercise Physiologist • Board-Certified Health Coach
Jocelyn is a nationally board-certified health and wellness coach and certified exercise physiologist with over 12 years of experience. She holds a degree in Exercise & Wellness and specializes in high-performance fitness testing like VO₂ max and lactate threshold.
Her approach merges data-driven training with empathy. Jocelyn helps people move with purpose, train smarter, and build lifelong strength—because everyone deserves a plan tailored to their life.
Masters of Public Health • Endurance Coach
Tori brings 8 years of experience in public and preventative health, with a Masters in Public Health and a background in endurance training. She’s also a running coach, industrial hygienist, and former Olympic marathon trials competitor.
Tori combines clinical knowledge and athletic insight to help clients implement healthy, lasting habits. Her goal is to help people live longer, move better, and perform with confidence—inside and out.
Together, Jocelyn and Tori co-lead Heart Wise Health LLC — delivering the perfect balance of physiology, performance, and personal care.
Heart Wise Health is ideal for adults between 18 and 65+ who want expert guidance on running, performance, or aging with strength. Whether you're a distance runner, a busy parent with big goals, or someone looking to stay strong into your 50s, 60s, and beyond, this team delivers customized coaching that works with your body and your life.
Coaches Jocelyn and Tori are the absolute best around! In addition to being the nicest and most passionate coaches, they have so much knowledge. The training you get from Heart Wise Health is completely individualized and backed by real science you can’t argue with.
I’ve been working with Heart Wise Health for about 7 months and am fitter than I’ve ever been. They’ve coached me into new levels of fitness and helped me PR both distances I’ve raced this year (5k, Half Marathon).
~ Reilly
Tori and Jocelyn are the BEST! I had given up on running after knee surgery, but they helped me build back a stronger foundation and made my schedule manageable.
They’re incredibly encouraging and responsive. After years of pain flare-ups, their personalized supplementals helped immensely. So glad I found them!
~ Allison